What a TCPA Lawsuit Can Cost You
Who stands to bear the costs of a Telephone Consumer Protection Act (TCPA) lawsuit? If you have to ask, the answer is probably, “You do.”… Read More »What a TCPA Lawsuit Can Cost You
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Why to Use a Print Production Specialist
The first reason to use a print production specialist is that there are substantial cost savings to be had. Price isn’t everything but in direct… Read More »Why to Use a Print Production Specialist
The Importance of Timely Fulfillment and Issuance of Cash Refunds
Before selling a product, marketers must keep in mind the importance of timely fulfillment and issuance of refunds. A recent enforcement action against the popular… Read More »The Importance of Timely Fulfillment and Issuance of Cash Refunds
Incorporating Privacy Considerations into Marketing Efforts
There is no question that the collection, analysis, and use of personal data is very valuable for almost any marketer. In fact, many marketers consider… Read More »Incorporating Privacy Considerations into Marketing Efforts
Direct Mail 101
Direct mail requires two important “pieces” to work together in order to get the best possible results. The better those two pieces are the better… Read More »Direct Mail 101
Auto-Renewal Enrollments Face Enhanced Restrictions
Ecommerce marketers are increasingly relying on continuity-based subscription enrollments as opposed to single-purchase transactions. Concerned about consumers engaging in ongoing transactions without necessarily appreciating their… Read More »Auto-Renewal Enrollments Face Enhanced Restrictions
Now more than ever…
Direct mail and all direct marketing media such as television, radio and space advertising are seeing a resurgence in their use like never before. In… Read More »Now more than ever…