Direct mail and all direct marketing media such as television, radio and space advertising are seeing a resurgence in their use like never before.
In these times of “shelter in place” policies and regulations, now more than ever companies with direct marketing acquisition efforts for their products or services are seeing substantial increases in sales and engagement from consumers and businesses.
It’s a new paradigm. A paradigm that says while it’s great to have a place on the shelf, it’s even better to know your customer and be able to communicate directly with them.
Direct response marketing (more now than ever before) is showing its strengths, its resiliency and the reason why every company and organization needs to implement an effective strategy sooner than later.